Zimbabwe’s tourism guru – Winnie Muchanyuka – has been appointed as the substantive Zimbabwe Tourism Authority’s new chief executive.
Muchanyuka takes over from acting CEO Mr. Givemore Chidzidzi who has been in charge of the ZTA following the resignation of erstwhile CEO, Dr. Karikoga Kaseke who resigned last year due to ill-health. Announcing the appointment, ZTA board chairman Mr. Raynold Mawerera commended Mr. Chidzidzi for holding forte in the past months.
Mr. Mawerera, commended Mr. Chidzidzi under whose leadership and guidance he steered ZTA on a positive trajectory. He mentioned the successful launch of ZimBho domestic tourism campaign and the Meetings, Incentives, Conferences, and Exhibitions (MICE) initiative as some of Mr. Chidzidzi’s career highlights.
Environment, Climate, Tourism, and Hospitality Industry Minister Mangaliso Ndhlovu hailed the appointment of Muchanyuka as a step in the right direction.
“The appointment of Winnie Muchanyuka to the ZTA as CEO is apt in that she is not a stranger to the tourism industry. The industry awaited such an appointment with comfort. There are high hopes for tourism amid clear signs of recovery in the sector. Statistically, the first quarter of 2022 has been quite promising and there is a need to maintain that trajectory.
“Tourism inflows increased by 100 percent to register US$214 million this quarter. As we are opening up the sector, the tourism industry should grow bigger and bigger. ZTA is the critical bridge between the private sector and policymaking.
“Despite the fact that tourism struggled under COVID-19, there is hope for it to grow bigger. The US$5 billion tourism sector target is achievable if we work together collectively. We seek to review the targets only upwards. Tourism is the face of the country, the key voice of our country. The ZTA and the tourism sector should forge close ties with the media. Next week on Wednesday I will announce the new members of the ZTA Board. To the ZTA CEO and entire management, I urge your dedication towards growing the industry and to embrace success as we march towards the 2025 target of a US$5 billion tourism economy,” Hon Ndlovu said.
Ms Winnie as she is affectionately known in the industry, accepted the appointment with joy adding that she was happy to ride on the success of her predecessors.
“The ZTA Team has done and continues to do tremendous work towards growing the tourism industry. I pledge my support to the mandate given to me by the Principal, Honourable Mangaliso Ndlovu, the tourism minister and the US$5 billion tourism target he alluded to is not changing.
“In fact, we can surpass it. Zimbabwe needs to achieve a middle-income economy by 2030 and tourism plays a key role in achieving that goal. I also looking forward to a close partnership with the media in telling the good story of this country. I am excited to be starting on this journey,” Muchanyuka said.
Hon Barbra Rwodzi, the Deputy Minister of Environment, Climate, Tourism, and Hospitality Industry congratulates the new CEO of the ZTA and alluded to the full stakeholder representation at the announcement of her appointment as a clear sign of endorsement of her new role.
She encouraged stakeholders to open doors for ZTA through collaboration, and partnerships while working closely with the media as well. This, she said, should be done in the spirit of the ‘Zimbabwe is open for business’ mantra through tourism.
Muchanyuka brings a wealth of experience to the ZTA. She was on the board of the Tourism Business Council of Zimbabwe and the Chinhoyi University School of Tourism. She has vast experience in the aviation industry with a stint as an air hostess for Air Zimbabwe and Swiss Air. She also worked as an executive for the South African Airways.