“If you’re passionate about the industry, then find a way to get yourself in. One ‘no’ should not set you back; just believe in yourself and stay true to who you are. Luck is when preparation meets opportunity, so be ready to tackle an opportunity at any time.” DJ Roxxi (Deshnie Govender)
[/vc_column_text][vc_column_text]Within a short period of time, South African disc jockey, DJ Roxxi has emerged as one of Africa’s leading female turntable wizards and music producers. She has also been heralded as Africa’s first female club DJ of Indian extraction, producer and music blogger.
Deshnie Govender, popularly known as DJ Roxxi was born to Vassie Mottai Govender and his wife Ruth on April 5, 1985 in Isipingo, 19km south of Durban the largest city in the KwaZulu-Natal Province of South Africa. She grew up in the nearby coastal tourist town of Amanzimtoti where she attended high school.
While sitting for her final papers in 2002, her father Vassie suffered a fatal heart attack and in spite of the trauma, Deshnie graduated with excellent grades. Music was already tugging at her heart and she wanted to pursue that career path after high school, but in order not to upset the cultural sensibilities of the Indian community who frowned at the prospect of a young girl working as a club DJ, she decided to study law at the University of Natal which has since been incorporated into the University of KwaZulu-Natal in 2004.[/vc_column_text][vc_single_image image=”25878″ img_size=”600×400″ add_caption=”yes” alignment=”center” style=”vc_box_shadow_border”][vc_column_text]However, Deshnie switched to journalism in her second year before taking a break from academics. In that break period, she honed her skills at her mother’s nightclub in Amanzimtoti as a part-time DJ for a couple of low-key promotions that was hosted there. By 2006, word was out about this dynamic Indian female DJ and the media soon latched on to her. She was propelled on to the music scene and heralded as the first and only female Indian DJ in South Africa.
That breakout year saw Deshnie, or rather DJ Roxxi selected among the nominees for the Awesome Women in 2006 by Cosmopolitan® magazine. In 2008, she received the Standard Bank Youth Achiever award. DJ Roxxi is also the first female DJ from Africa to win the Global Spin Awards in New York. She was a brand ambassador for Kick Racism® between 2008 and ’09, and was part of the Drive Dry, an anti-drinking and driving campaign.[/vc_column_text][vc_single_image image=”25877″ img_size=”600×400″ add_caption=”yes” alignment=”center” style=”vc_box_shadow_border”][vc_column_text]In 2009, DJ Roxxi showed a new dimension to her art by releasing her debut single which featured longtime friend and fellow artist, Nic Billington on vocals. The song titled “Away” reached number one on the charts in South Africa on December 4, 2009 making Roxxi the first female DJ to have a number one hit in the country.
DJ Roxxi has continued to keep the dancefloor busy with her dexterity on the wheels of steel. She has collaborated with several artistes and has shared the stage with several others internationally. Apart from spinning the wheels, DJ Roxxi has put her education into good use by heading the social media department at a digital agency.
DJ Roxxi also runs her own blog www.nowthatrox.com which publishes content about her travels, music and the digital world in South Africa.[/vc_column_text][vc_single_image image=”25880″ img_size=”600×400″ add_caption=”yes” alignment=”center” style=”vc_box_shadow_border”][vc_column_text]For additional information, please see:
Afro Tourism salutes this dynamic young lady, the first Indian female DJ in Africa, songwriter and music producer, blogger and social media expert, city icon, cultural ambassador and South African role model, Deshnie Govender better known as DJ Roxxi!