Transformative Power of Social Media in African Tourism
Did you know that 87% of travelers in 2021 found travel inspiration through social media platforms? Furthermore, Instagram, one of the leading social media…
African Tourism: The Rise of Technology & Its Role in the Industry
Technology has opened up many opportunities for African tourism, particularly in the areas of e-commerce and social media.
Rise of e-Tourism in Africa: Travel & the Tech Revolution
The African e-tourism market is growing rapidly and is expected to reach $12.5 billion by 2024, up from $7 billion in 2018, according to the African Development Bank.