MICE Tourism: Exploring the Growth & Potential in Africa

MICE tourism in Africa is not only beneficial for businesses but also for the local economy. It is estimated that MICE tourism generates more revenue per…
ATM 2023: Boost to Sector Recovery for South African Tourism

As part of ATM last year, South African Tourism entered into an MoU with Emirates Airlines which has, amongst others, seen the airline flying 49 weekly…
WTM Africa ’23: Zimbabwe Targets Market Share Increase

Fairs of WTM Africa’s magnitude present Zimbabwe with an opportunity to network with international buyers, regional and international tourism boards. South…
Tourism Board Boss Urges Zimbabwe to Focus on MICE

Chief Executive of Zimbabwe Tourism Authority, Ms Winnie Muchanyuka has urged the Tourism and Hospitality Industry to collaborate with government in bidding for Meetings Incentives Conferences Exhibitions Tourism (MICE) events. […]