From April 20, 2023, Uganda will welcome from different parts of the world, travel and tourism professionals to the East African country for the seventh edition of the Pearl of Africa Tourism Expo (POATE). Apart from the expo, which will take place between April 26 to 29, pre- and post-familiarisation trips have been lined up for delegates.
In anticipation of the event, we present this series from our experience during the 2017 edition of tourism showpiece.
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Back in 1908, a young Winston Churchill dubbed Uganda as the Pearl of Africa in his book My African Journey, but at some point in the nation’s existence it seemed that very pearl was being trampled underfoot during the tyranny of Idi Amin and the wars that ensued afterwards.

However, those days are in the distant past now as the East African country is emerging as one of the most important tourism destinations on the continent and fast reclaiming its past glory as the Pearl of Africa.
In February 2017, the Uganda Tourism Board welcomed international buyers, media, stakeholders and other participants to the Pearl of Africa Tourism Expo POATE 2017. The 3-day event was preceded by a 10-day familiarization tour which took the participants on an exciting journey to see the best of Uganda. Stay tuned as I share my experience and firsthand information about the country in the series titled Uganda Memoirs…
Uganda is a multicultural country in East Africa whose diverse landscape spans from the beautiful snow-capped Rwenzori Mountains to the intimidatingly vast Lake Victoria, the source of the great River Nile.
Uganda’s four regions have unique and distinguishable characters rooted in their vibrant culture, gorgeous scenery, and the most charming people in East Africa. The country is also blessed with a warm tropical climate with temperatures ranging from 25-29°C. Explore Uganda with us and take the journey into one of Africa’s most exciting, scintillating, and intriguing travel destinations.
The Pearl of Africa is one of the continent’s most loved travel destinations; her alpine Rwenzori mountains, exotic wildlife, invigorating nightlife, captivating culture, and sacred religious monuments all add to the magic of her allure.
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