google-site-verification: googlea104b15742cb888b.html

User Login

8

May
2017
Dr-Kaseke-attributes-Tourism-growth-to-peace--

CEO ZTA attributes Tourism growth to peace

The tourism sector has faced a myriad of challenges in recent years but it has managed to record a steady growth. In 2016 the country recorded 2,167,686 arrivals, 5% up from 2,056,588 received in 2015.  The sector also registered an estimated US$819 million in revenue in 2016 hence a contribution of about 10.9% to the GDP.

This was contained in a statement circulated by the Zimbabwe Tourism Authority Today.

It also said that “This achievement, under the obtaining harsh economic environment, is largely attributed to the prevailing peace and tranquillity that has been guaranteed by our security forces particularly the Zimbabwe Republic Police and other efforts by both the tourism players and government at large.

There have been number developments in the recent past, which are anticipated to spur further growth of the tourism sector.

The recent $ 150 million facelift of the Victoria Falls International Airport, which was commissioned by His Excellency, President R.G. Mugabe in November 2016 is a game changer for the travel and tourism sector as it ushers in a new era of the country’s tourism development.

Victoria Falls is now an emerging regional aviation hub, connected to major regional capitals such as Johannesburg, Pretoria, Lusaka, Luanda, Windhoek, Gaborone and Maputo. Going forward Victoria Falls is expected to be the main tourist hub for the SADC region given its centrality.

To date, numerous international airlines have shown interest in landing in Zimbabwe and these include RwandAir which recently introducing direct flights from Kigali, Rwanda. Kenyan Airways has likewise recently launched a direct route connecting Nairobi, Victoria Falls and Cape Town. South African Airlink is also expected to introduce daily flights from Cape Town to Victoria Falls from July 2017. Ethiopian Airlines made its first direct flight from Addis Ababa to Victoria Falls on 26 March 2017.

Whilst there have been some businesses which closed down in recent years due to economic challenges, recently there has been a notable rise in new investments. For instance, the ZTA registered 28 new restaurants, 17 new guesthouses and 28 incentive travel organisers in the past 24 months. This goes to show that while things may seem grim, there are positive prospects in the country’s tourism sector.

We want to applaud our security forces and law enforcement agents for guaranteeing peace and tranquillity in the country. This has remained the hallmark of our tourism and is an attraction on its own. The Authority and the entire tourism industry appreciate the security initiatives, particularly by the Zimbabwe Republic Police.

Recently there were some concerns raised in Victoria Falls in terms of how we need to improve our collaboration with the police for national development. My comments in Victoria Falls on the police roadblocks were misconstrued by some social commentators who thought we are against the ZRP checkpoints. We are not against the very national duty that is ensuring peace and tranquillity in the country. Where concerns have been raised by the tourism industry, we have positively engaged and we will continue to engage the ZRP.

We would want to categorically state that the ZTA and the entire tourism industry is in full support of the ZRP strategies to uphold law and order in the country. Tourists come to this destination to enjoy in a peaceful environment. We acknowledge and remain grateful to our police force for the role they have continued to professionally play locally and internationally where they have also represented the country so well through their participation in, among others, the United Nations Peacekeeping and observer Missions.

The ZTA is proud of the support the industry has continued to receive particularly from the office of the Commissioner General Dr Augustine Chihuri whose wise stewardship saw the establishment of the ZRP Tourism Police Unit. Collectively in the sector, we pay homage to Commissioner General Dr Chihuri for he values peace, social cohesion and freedom, virtues that he also fought for in the struggle for independence. Today the Zimbabwe Tourism Police is a model in the region on how the national police can collaborate with a national tourism body for tourism development.

The sector is expected to continue growing in line with global trends which project that tourism will continue to be the fastest growing economic sector internationally. Arrivals in Zimbabwe are estimated to reach over 2.3 million by the close of 2017 and over 3 million by 2020.

For further enquiries,

Contact the Head Corporate Affairs, Mr Sugar Chagonda 0n 0777 777 032 or Email: sugar@ztazim.co.zw

Follow us

Facebook:                  Tourism Zimbabwe

Twitter:                     @TourismZim , @Tourism Zimbabwe

Learn more at http:// www.zimbabwetourism.net

Miriam Chiazor

Miriam Chiazor

Content Editor
Miriam is the cornerstone of content planning, fiercely dedicated to resolving the critical issues of the day. She loves a good challenge, thrives on deadlines, pressure and learning new things.
Miriam Chiazor
Miriam Chiazor
Miriam Chiazor

Latest posts by Miriam Chiazor (see all)

ShareShare on FacebookTweet about this on TwitterShare on Google+Pin on PinterestEmail this to someone
africa Africanfood Afro Tourism City Icon East Africa Festivals holidays Island Memories recipe wednesday South Africa Southern Africa top destination travel stories West Africa

Recent Posts

Archives

MonTueWedThuFriSatSun
1234567
22232425262728
293031    
       
     12
3456789
       
  12345
       
  12345
2728     
       
      1
2345678
3031     
   1234
567891011
       
 123456
78910111213
14151617181920
282930    
       
     12
3456789
10111213141516
31      
   1234
       
15161718192021
293031    
       
    123
45678910
11121314151617
       
  12345
6789101112
20212223242526
27282930   
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
18192021222324
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
15161718192021
22232425262728
29      
       
    123
45678910
18192021222324
       
 123456
78910111213
14151617181920
28293031   
       
      1
2345678
16171819202122
23242526272829
30      
   1234
567891011
12131415161718
262728293031 
       
 123456
21222324252627
282930    
       
     12
3456789
10111213141516
24252627282930
31      
  12345
2728293031  
       
891011121314
2930     
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
  12345
6789101112
13141516171819
20212223242526
27282930   
       
      1
2345678
9101112131415
23242526272829
3031     
      1
9101112131415
16171819202122
232425262728 
       
   1234
567891011
12131415161718
262728293031 
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
     12
3456789
10111213141516
17181920212223
24252627282930
       
  12345
6789101112
13141516171819
20212223242526
2728293031